Museum of Science & Industry Rebrand Concept

Clean

Modern

Strong

For this project, We were assigned to pick a museum and do a full rebrand including print materials, digital materials, brand architecture, and more. For This rebrand, I choose the Museum of Science and Industry in Chicago, IL. I wanted to do a slight change from their current design with the cube being a similar shape, While also making the brand more modern with the full black and white approach.